Demographics
Sex:
- Male (18+): 55%
- Female (18+): 45%
Age:
- 18 - 25: 12.5%
- 26 - 34: 25%
- 35 - 49: 35.5%
- 50+: 27%
Household Income:
- Under $25K: 11.5%
- $25K - $35K: 6.3%
- $35K - $50K: 9.2%
- $50K - $75K: 17.1%
- $75K - $100K: 16.7%
- Over $100K: 39.3%
Education:
- Some High School: 5.4%
- High School Graduate: 16.7%
- Some College: 29.6%
- College Graduate: 32.7%
- Post Graduate: 15.6%
Distance Traveled to Event:
- Less Than 10 Miles: 22.9%
- 10-40 Miles: 43.1%
- 40-80 Miles: 15.1%
- 80-100+ Miles: 18.9%
Length of Stay:
70.4% Spend Between 4.5 and 8 Hours at Event
Families:
41.3%
SOURCE: International Council of Air Shows
Psychographics
Primary Reasons for Attending Air Shows
- Love Aviation/Fascination of Flight
- Enjoyable Family Event/Everyone Likes It
- Kids Wanted to See the Planes
- Love Air Shows/Jet Aircraft
- Low Cost Outing
Key Words Spectators Use to Describe Air Shows
- Patriotic
- Exciting
- Clean
- Fun
- Family
- Exciting
- Educational
- Thrilling
SOURCE: NASG RESEARCH
