Demographics
Sex:
- Male (18+): 58.8%
- Female (18+): 41.2%
Age:
- 18 - 25: 14.1%
- 26 - 34: 20.2%
- 35 - 49: 30.4%
- 50+: 35.4%
Household Income:
- Under $25K: 13.5%
- $25K - $35K: 10.0%
- $35K - $50K: 15.1%
- $50K - $75K: 19.61%
- $75K - $100K: 15.4%
- Over $100K: 26.3%
Education:
- Some High School: 3.3%
- High School Graduate: 16.9%
- Some College: 36.3%
- College Graduate: 28.9%
- Post Graduate: 14.6%
Distance Traveled to Event:
- Less Than 10 Miles: 23.7%
- 10-40 Miles: 41.7%
- 40-80 Miles: 20.1%
- 80-100+ Miles: 14.6%
Home Ownership:
- Own: 66.6%
- Rent: 25.9%
- Other: 7.6%
Internet Purchase in Last 6 Months:
- Yes: 73.2%
- No: 26.8%
Length of Stay:
74% Spend Between 4.5 and 8 Hours at Event
Families:
59%
SOURCE: International Council of Air Shows
Psychographics
Primary Reasons for Attending Air Shows
- Love Aviation/Fascination of Flight
- Enjoyable Family Event/Everyone Likes It
- Kids Wanted to See the Planes
- Love Air Shows/Jet Aircraft
- Low Cost Outing
Key Words Spectators Use to Describe Air Shows
- Patriotic
- Exciting
- Clean
- Fun
- Family
- Exciting
- Educational
- Thrilling
SOURCE: NASG RESEARCH
